Marketing Research

last modified 2019-02-20T14:14:16-04:00
Library Resources

Marketing Articles

Industry Reports

  • Business Market Research Collection (ProQuest)
    Conduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles, OxResearch, and Snapshots.
  • Business Source Complete
    Business Source Complete (Business Searching Interface) provides users with an alternative searching and browsing interface to the traditional EBSCOhost version of Business Source Complete.
  • Mergent
    Mergent Online (which began in it's print counterpart as the Moody's Manuals) covers over 30,000 U.S. and foreign public companies, providing:
    "as-reported" financial statements for several years (may be downloaded to spreadsheet)
    chronology of major corporate events
    description of bond issues with ratings
    stock screening by various criteria
Data Sources

Demographics - Best single location for most government statistics; aggregates at the location level, not the spreadsheet level, in most cases. - The U.S. government collects a variety of data including:


The following links are great reliable resources for advertising:

 Ad*access - The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising & Marketing History in Duke University's David M. Rubenstein Rare Book & Manuscript Library - Marketing company that provides coupons and marketing materials for companies.

AdViews – Duke University Digital collection of thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.



Census Indicators 

Data by Sector:

Special Topics:

ProquestProquest Statistical Abstracts  

 A resource that includes authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States. Published annually by the Federal Government since 1878, ProQuest now updates and publishes this resource monthly.  



Mergent database -   download up to 15 years worth of corporate financials or ratios, international in scope.

      Select the Mergent Database and search by company name to locate the following information:

From Company Financials you will then see the following options:

Select Ratios  to get detail data on the the company's ratios.